Where they started
Strong product, invisible website: 60 feature-announcement posts, zero pages targeting how buyers actually search — “X vs Y”, “alternative to X”, “workflow automation for [industry]”.
What we did
- Shipped 24 comparison and alternatives pages with honest feature tables.
- Cleaned a JS-rendering issue that hid half the docs from Google.
- Digital-PR: one data study earned 19 links from tech press in a month.
Bottom-funnel pages compound differently — less traffic, more revenue. Trials from organic overtook paid in month 9.