Tutorials, teardowns and data studies on FLG SEO — written by the people who run the campaigns, not a content mill.
Data & studies
We put out a call for sources asking how businesses use AI and whether it cut jobs. Three practitioners answered, and none of them puts the writing at the center of it.
AI search
An AI SEO strategy in five steps: commercial query set, citable pages, off-site trust, crawler access, and share-of-answer tracking. With a 90-day rollout.
AI search
LLM SEO makes your content retrievable and citable by ChatGPT, Perplexity and AI Overviews. A playbook grounded in official crawler docs, not folklore.
AI search
ChatGPT SEO explained: how ChatGPT picks its sources, what its citations reward, and a 7-step checklist to rank in ChatGPT search, backed by data.
AI search
How to rank in AI Overviews, backed by data: get into the organic top 10, write liftable passage answers, and build the brand signals AI trusts.
AI search
Generative engine optimization makes your content citable by AI answers. What GEO is, how it differs from SEO, and what actually moves citations.
AI search
Do AI crawlers execute JavaScript? Almost none do. What GPTBot, ClaudeBot and PerplexityBot actually see on your pages, with dated evidence and fixes.
JavaScript SEO
Lovable SEO diagnosis: why your site is invisible in Google, what the May 2026 SSR update fixed (and didn't), and three honest fix paths.
SaaS
A sprint-based SaaS SEO checklist: technical foundation, BOFU keyword map, money pages, links, and AI search visibility, each with a definition of done.
Link building
Ecommerce link building explained by practitioners: category page targeting, product-led PR, supplier links, and what to skip. Honest timelines and costs.
Real estate
How local SEO for real estate turns map-pack visibility into signed clients: GBP setup for agents vs brokerages, reviews, neighborhood pages and KPIs.
SaaS
An enterprise SaaS SEO playbook for long sales cycles: map queries to the buying committee, build compliance pages, and measure pipeline, not traffic.
SaaS
SEO for SaaS startups is stage-dependent: build cheap foundations pre-PMF, ship BOFU content post-PMF, and use month 3/6/12 gates to kill or scale.
Link building
Link building outreach that gets replies: prospecting, personalization at scale, follow-up cadence, and the pipeline math behind every link.
Hotels
A hotel SEO strategy built around channel mix, seasonality, and a 12-month content calendar, so organic search grows direct bookings.
JavaScript SEO
Astro SEO compared with client-rendered React: crawlability, Core Web Vitals pass rates, AI crawler visibility, and when each framework wins.
Link building
How white label link building really works for agencies: the workflow, honest margin math, a QC checklist, the Google risk, and how to vet a partner.
E-commerce
An ecommerce SEO checklist ranked by revenue impact: fix category and product pages first, then crawling, schema, and speed. Includes a 7-day rollout plan.
Real estate
The best SEO keywords for real estate, with real search volumes and difficulty scores, grouped into four intent buckets and mapped to the pages that convert.
JavaScript SEO
React SEO without SSR is doable. Compare static export, prerender services, and hybrid islands, and see the limits nothing client-side can fix.
SaaS
A B2B SaaS SEO guide built for how companies actually buy software: map keywords to the buying committee, a 10-month cycle, and CRM revenue.
Link building
A practical resource page link building playbook: how to find real resource pages, qualify them against Google's spam policy, and pitch links that stick.
JavaScript SEO
Practical Next.js SEO guide: pick SSG, ISR, or SSR, get the App Router Metadata API right, and fix the misconfigurations that kill rankings.
E-commerce
SEO for product pages is a template problem: titles, schema, reviews, and variant canonicalization that fix every SKU at once, not one page at a time.
Link building
SaaS link building strategies that treat your product as the asset: integration links, listicle inclusion, data stories, and honest cost benchmarks.
JavaScript SEO
Run a JavaScript SEO audit yourself: exact curl commands, a raw-vs-rendered HTML diff, URL Inspection, and a symptom-to-fix table for every finding.
Hotels
A practical guide to SEO for the hotel industry: win the map pack, defend your brand SERP, and grow direct bookings instead of paying OTA commissions.
Real estate
Real estate schema markup, honestly: the schema.org types that apply, copy-paste JSON-LD for listings and agents, and which rich results are dead.
Link building
Link building pricing from the buyer's side: real per-link costs in 2026, monthly program ranges, and the red flags that turn budget into nothing.
JavaScript SEO
SPA SEO for single-page applications: fix routing, rendering, and soft 404s so Google indexes your app and AI crawlers can actually read it.
E-commerce
SEO for ecommerce category pages, step by step: keyword-to-taxonomy mapping, copy placement, faceted navigation rules, and the schema Google actually allows.
Link building
How a real link building campaign unfolds month by month: audit, target map, outreach waves, and reporting against rankings instead of link counts.
JavaScript SEO
React isn't bad for SEO. Client-side rendering is. This React SEO guide covers rendering strategies, React 19, AI crawlers, and a practical fix checklist.
SaaS
A complete SaaS SEO playbook: bottom-funnel pages first, comparison page templates, docs SEO, PLG tactics, and AI search, grounded in primary sources.
E-commerce
Ecommerce technical SEO, explained: control faceted navigation, stop crawl waste, and prune index bloat. Every fix sourced from Google's own docs.
Link building
White hat link building mapped to Google's real spam policy text: which tactics survive every update, where the gray zone starts, and how to vet a link.
JavaScript SEO
JavaScript SEO explained: how Google crawls, renders, and indexes JS, why AI crawlers can't, and how to diagnose and fix the seven most common issues.