Defend direct bookings from OTAs with intent-driven SEO

For independent hotels and boutique resorts

This is SEO for hotels. We get your property ranking for the searches travelers make when they are ready to book a stay in your area, so those guests find you and book direct instead of through an OTA that takes 15% to 25% of every reservation.

At a glance

What it is
This is hotel SEO: search engine optimization built specifically for independent hotels and boutique resorts to win more bookings straight from Google.
Who it's for
It is for independent hotels and boutique resorts that want guests to book on their own website instead of paying commission to OTAs like Booking.com and Expedia.
What you get
You get rankings in Google's local map pack and organic results for the location searches travelers use when they are ready to book a stay in your area, plus the ongoing SEO work to turn that visibility into direct reservations that skip the 15% to 25% OTA commission.

No ads. No expense.

Just precise FLG SEO

Sales through organic traffic

1
9
3
4
7
5
3

Proud to have worked with:

10+ years

Practical SEO experience

100+ clients

From USA, UK, Europe Union

You need direct bookings at zero commission. Not generic “best hotels in city” traffic that funnels guests to Booking.com.

FLG SEO aims to first

Regular SEO aims to second

By working 10+ years
we know all actual 
strategies to make result for


Hotels / resorts

We have the proven system

Roman Sydorenko

Chief SEO & AI search
Roman Sydorenko, SEOBRO founder

Leave request to find out our system + get initial SEO
Strategy

for free

That's what you'll get:

  • Find out the blockers of your SEO

  • Receive an SEO promotion strategy for your niche

  • The plan and expected results

  • Personal offer for your project

We ranked in the Top-3 more than

10,000 keywords
1
0
0
0
0
Keywords

But our system isn’t
a quick magic pill

SEO is marathon.

End-to-end hotel SEO that defends direct bookings from OTAs

  1. First contact + diving in

    We start by auditing your direct-booking funnel, OTA dependency, and the local-intent queries ("best hotel in [city]", "[neighbourhood] boutique resort", "[city] family hotel") we can capture commission-free. If paid metasearch is the better lever right now, we'll say so.

  2. Small talk
    & initial SEO strategy

    You'll get an Initial Strategy + commercial proposal:

    • Technical and on-page audit of the property site;

    • Plan for room-type, location and amenity landing pages;

    • Schema (Hotel, FAQ, Review) and Google Business Profile work;

    • Link / digital PR plan and expected direct-booking volume at 6 and 12 months;

    • Budget and our fees.

  3. Concluding a deal
    and getting started

    We prefer long-term partnerships, hotel SEO compounds across full booking seasons, not in a single quarter.

    For new properties we can run the first month through Upwork or another escrow, then move to a direct contract once direct bookings start moving.

  4. Weekly reports:

    Each week we send a progress report and a plan for the next:

    • Specific tasks, location pages, hotel schema, OTA-defence content, link insertions;

    • Expected impact on rankings and direct bookings;

    • Deadlines.

    You can approve, push back, or redirect focus around shoulder seasons and special rates.

  5. Monthly/quarterly
    summaries

    Each month and quarter we walk you through:

    • Direct-booking volume from organic and RevPAR contribution;

    • Keyword wins on city and neighbourhood queries;

    • Commission savings vs. equivalent OTA volume;

    • Technical debt cleared;

    • Blockers and the next-quarter plan.

    We tune the hotel SEO strategy together, pages, content, schema, links, based on what the booking engine is actually showing.

  6. Constant communication
    and support

    Slack, email or calls, whichever fits revenue management's cadence. Hotel SEO has to react to seasonality, events and rate changes, and we stay reachable.

Hotels / resorts case studies

All case studies →

Sources & method

The SEO claims on this page are checked against primary sources, not opinion. Built and maintained by the SEOBRO team. Last verified July 7, 2026.

Want to know the cost for SEO?

Send us your site and we'll estimate the cost of SEO for your project

Also we have
50+ trusted partners

so we can cover basically any of your requests regarding the site, promotion, etc

Probably, we have already answered your question here

What are the prices?

01

We work at average market prices in the EU, USA, and UK.

However, the scale of the project has a significant impact on the scope of work and cost, therefore. That's why we don't have a fixed price for everyone.

For this reason, we invite you to request a strategy session, where you will receive a cost estimate and ideas for promoting your website.

Are there any extra costs?

02

Yep, you need a certain budget for link building. In today's realities, this is more than 50% of success.

The budget for link building depends on the specific situation and the complexity of your commercial keywords. It can be either $1,000/month or $5,000.

Usually, the budget for LB is higher than the cost of SEO services.

How fast will I see the first results from SEO?

03

SEO results are a cumulative story. It's like a snowball. Therefore, you need to wait at least 3-4 months for the effect to accumulate and start paying off.

I have a fairly complex product/service. How can you create SEO content for it?

04

For instance, we are not experts in yoga.

But we create content for website of pilates studio, and they are successfully growing.

We delve into the business to understand the specifics. Plus, the articles are checked in-house, and then checked by you.

In any case, it's 100 times easier for you to comment on an article than to write it by yourself) And the longer we work on your project, the better we understand it. So it's not a problem.

Okay, FLG SEO... it sounds great, but can you guarantee that my site will get into the Top 3 of Google?

05

We have ranked more than 200,000 keywords in the Top 3.
But we still never give guarantees.

Everyone who gives guarantees in SEO just wants to sell themselves to you very badly.))



Remember, getting into the Top 3 for an informative keyword ≠ getting into the Top 3 for a commercial keyword.

It all depends on the project and the client's resources. Plus, don't forget, you're not the only one doing SEO. And someone can push you off the top. This is an ongoing process, a constant work.

How can I make sure that you are really good at what you do without waiting months for SEO results?

06

For this purpose, we have our cases :)

Also, we suggest you schedule a strategy session, where you will see us in action and understand whether you are comfortable with us.

And we can offer a trial period for you personally, when entering into a long-term contract.