Convert more trials into paying users with organic search

For B2B SaaS, whether you run product-led or sales-led growth.

SaaS SEO that targets the keywords people search when they are ready to try or switch software, so more of your trial signups and demos come from organic search. We call our method FLG (Focused Lead Generation): win the buying-intent queries that lead to paying users, not high-volume traffic that never converts.

At a glance

What it is
SaaS SEO is search engine optimization built for B2B software companies, focused on the buying-intent and competitor "alternative" keywords people search when they are close to signing up, so organic search brings in trial signups instead of traffic that never converts.
Who it's for
It is for B2B SaaS teams, whether product-led or sales-led, that need qualified trial signups, MQLs and pipeline from Google rather than high-volume vanity traffic.
What you get
You get a full SaaS SEO engagement: an initial strategy and audit (technical, on-page, links, plus an editorial and programmatic content plan), then ongoing execution with weekly task reports and monthly and quarterly reviews tied to organic signups and pipeline.

No ads. No expense.

Just precise FLG SEO

Sales through organic traffic

1
9
3
4
7
5
3

Proud to have worked with:

10+ years

Practical SEO experience

100+ clients

From USA, UK, Europe Union

You need MQLs, trial signups, and paid conversions. Not vanity traffic on definitional how-to queries.

FLG SEO aims to first

Regular SEO aims to second

By working 10+ years
we know all actual 
strategies to make result for


SAAS

We have the proven system

Roman Sydorenko

Chief SEO & AI search
Roman Sydorenko, SEOBRO founder

Leave request to find out our system + get initial SEO
Strategy

for free

That's what you'll get:

  • Find out the blockers of your SEO

  • Receive an SEO promotion strategy for your niche

  • The plan and expected results

  • Personal offer for your project

We ranked in the Top-3 more than

10,000 keywords
1
0
0
0
0
Keywords

But our system isn’t
a quick magic pill

SEO is marathon.

End-to-end SaaS SEO that compounds trial signups quarter after quarter

  1. First contact + diving in

    We start with a teardown of your ICP, current trial-to-paid funnel, and the BoFu queries ("best [category] software", "[competitor] alternative", "[problem] tool") you should already be winning. If SEO can't beat your CAC payback target, we say so up front.

  2. Small talk
    & initial SEO strategy

    You'll get an Initial Strategy + commercial proposal:

    • Technical, on-page and link audit;

    • Editorial plan across BoFu, comparison and use-case keywords;

    • Programmatic opportunities (integrations, templates, glossary);

    • Expected signups and pipeline at 6 and 12 months;

    • Budget and our fees.

  3. Concluding a deal
    and getting started

    We prefer long-term partnerships, SaaS SEO compounds over 9-18 months, not weekly sprints.

    For new clients we can run the first month through Upwork or another escrow, then move to a direct contract once results are landing.

  4. Weekly reports:

    Each week we send a progress report and a plan for the next:

    • Specific tasks, BoFu pages, programmatic templates, technical fixes, link insertions;

    • Expected impact on rankings, organic signups and MQLs;

    • Deadlines.

    You can approve, push back, or redirect priority to a launch or competitor move.

  5. Monthly/quarterly
    summaries

    Each month and quarter we walk you through:

    • Organic-attributed signups, MQLs and SQLs;

    • Keyword wins on BoFu and competitor terms;

    • Technical debt cleared;

    • Blockers ahead;

    • Plan for the next period.

    We tune the SaaS SEO strategy together, content velocity, link mix, programmatic depth, based on what the funnel is actually doing.

  6. Constant communication
    and support

    Slack, email, or calls, whichever fits the team's rhythm. SaaS SEO moves fast around launches, repositioning and competitor noise, and we stay reachable.

SAAS case studies

All case studies →

Sources & method

The SEO claims on this page are checked against primary sources, not opinion. Built and maintained by the SEOBRO team. Last verified July 7, 2026.

Want to know the cost for SEO?

Send us your site and we'll estimate the cost of SEO for your project

Also we have
50+ trusted partners

so we can cover basically any of your requests regarding the site, promotion, etc

Probably, we have already answered your question here

What are the prices?

01

We work at average market prices in the EU, USA, and UK.

However, the scale of the project has a significant impact on the scope of work and cost, therefore. That's why we don't have a fixed price for everyone.

For this reason, we invite you to request a strategy session, where you will receive a cost estimate and ideas for promoting your website.

Are there any extra costs?

02

Yep, you need a certain budget for link building. In today's realities, this is more than 50% of success.

The budget for link building depends on the specific situation and the complexity of your commercial keywords. It can be either $1,000/month or $5,000.

Usually, the budget for LB is higher than the cost of SEO services.

How fast will I see the first results from SEO?

03

SEO results are a cumulative story. It's like a snowball. Therefore, you need to wait at least 3-4 months for the effect to accumulate and start paying off.

I have a fairly complex product/service. How can you create SEO content for it?

04

For instance, we are not experts in yoga.

But we create content for website of pilates studio, and they are successfully growing.

We delve into the business to understand the specifics. Plus, the articles are checked in-house, and then checked by you.

In any case, it's 100 times easier for you to comment on an article than to write it by yourself) And the longer we work on your project, the better we understand it. So it's not a problem.

Okay, FLG SEO... it sounds great, but can you guarantee that my site will get into the Top 3 of Google?

05

We have ranked more than 200,000 keywords in the Top 3.
But we still never give guarantees.

Everyone who gives guarantees in SEO just wants to sell themselves to you very badly.))



Remember, getting into the Top 3 for an informative keyword ≠ getting into the Top 3 for a commercial keyword.

It all depends on the project and the client's resources. Plus, don't forget, you're not the only one doing SEO. And someone can push you off the top. This is an ongoing process, a constant work.

How can I make sure that you are really good at what you do without waiting months for SEO results?

06

For this purpose, we have our cases :)

Also, we suggest you schedule a strategy session, where you will see us in action and understand whether you are comfortable with us.

And we can offer a trial period for you personally, when entering into a long-term contract.