Glossary

SEO & AI Search Glossary

Plain-English definitions of 773 SEO and AI-search terms. Every entry is answer-first and checked against a primary source, so you can quote it and move on.

AI search & GEO 101 How AI answer engines find, trust and cite your pages. The terms behind AI Overviews, ChatGPT search and Perplexity. Browse AI search & GEO → Technical SEO 113 Crawling, indexing, rendering and the machinery that decides whether search engines can read your site at all. Browse Technical SEO → On-page SEO 38 Titles, headings, internal links and the on-page signals that tell a search engine what a page is about. Browse On-page SEO → Content & E-E-A-T 44 Content quality, expertise and trust, and what Google and AI models weigh when they decide who to believe. Browse Content & E-E-A-T → Links & authority 92 Backlinks, anchors and the authority signals that still move rankings. Browse Links & authority → Keywords & SERP 72 Search intent, keyword research and the features that make up a modern results page. Browse Keywords & SERP → Metrics & analytics 83 The numbers that tell you whether SEO is working, and the tools that report them. Browse Metrics & analytics → Local SEO 74 Google Business Profile, citations and the signals behind the local pack. Browse Local SEO → E-commerce & international 65 Product, category and multi-market SEO for stores that sell across catalogs and countries. Browse E-commerce & international → Algorithms & updates 50 Google core updates, ranking systems and penalties. What changes, and why rankings move. Browse Algorithms & updates → Strategy 41 Audits and the planning terms that frame an SEO program. Browse Strategy →