Where they started
Happyv.com sells consumer health products in one of the roughest SERPs there is: Amazon on one side, specialized health retailers on the other, and YMYL quality standards over everything. The August 2025 Spam Update cut their organic traffic sharply — sales dipped, and paid ads had to carry revenue at a cost that wasn’t sustainable.
The baseline: 12.5k monthly organic visitors, DR 44, and a site whose crawl budget was being spent on the wrong URLs entirely.
What we did
- Crawl-budget surgery. The audit found 8,000+ parameterized URLs soaking up Googlebot’s attention. Canonical tags, a rebuilt XML sitemap and cleaned-up crawl paths pointed the budget back at money pages. Missing hreflang tags that fragmented the multilingual audience were wired correctly.
- Content that earns its rankings. High-value guides (the kind a health SERP actually rewards) were built and optimized, metas and headers realigned to search intent, and internal links restructured to route authority at category and product pages.
- Links from the sources that matter in health. 243 backlinks over six months, including placements on healthline.com and medicalnewstoday.com — the exact domains that signal trust in this vertical.
- UX and conversion. Faster loads, cleaner navigation, enriched product pages — so the recovered traffic converted instead of bouncing.
The turnaround was visible by month 3, and by month 6 the site wasn’t just recovered — it was at nearly 3× its pre-update traffic.