Where they started
Holland and Barrett’s Spanish store took a visible hit from the November 2024 Core Update. The diagnosis was unglamorous: content that had aged out of usefulness and a site structure that made Google work too hard. With 594 keywords in the top 10 and 5.2k monthly sessions, a brand of this size was effectively invisible in its own market.
What we did
- Technical foundation. Full audit, then fixes: page speed, URL structure, mobile responsiveness, and a crawl architecture that let a large catalog be indexed efficiently.
- Content refresh at scale. Existing pages updated and expanded against current intent, metas and headers realigned, internal linking rebuilt to concentrate relevance on money categories.
- Off-page at volume with quality control. 1,091 backlinks over twelve months from vetted, high-authority sources — including forbes.com — each pointed at pages with a ranking job to do.
- UX and CRO. Simpler navigation and a streamlined checkout, so growing traffic showed up in revenue, not just analytics.
Every objective set at the start was met or exceeded: 3,000+ top-10 keywords, 30k+ monthly sessions, DR above 50.