Where they started
A specialist maintenance firm winning work only through referrals and cold tenders. Total addressable search volume across their services: barely 2,000 searches a month. Most agencies would decline the account.
What we did
- Mapped all 34 service + region combinations buyers actually type.
- Built one deep page per service with certifications, response SLAs and case photos — the things procurement checks.
- 28 links from trade journals and the industry association. No fluff available in this niche — which is exactly why it works.
Low volume, monstrous value. Nine months in, organic is the firm’s second-largest pipeline source after referrals.