Rich Results Test
Also called: rich results test tool, google rich results test
The Rich Results Test is a free Google tool that checks whether a page's structured data qualifies for rich results in Google Search. You submit a live URL or paste code, and it reports which rich result types the page is eligible for, plus any errors or warnings in the markup.
The tool accepts JSON-LD, Microdata, and RDFa, and defaults to a smartphone Googlebot user agent (you can switch to desktop). It only validates the structured data types Google actually uses for rich results, such as Article, Product, BreadcrumbList, Event, Recipe, and Review. For plain schema.org checking with no Google-specific rules, Google points you to the separate Schema Markup Validator.
Two things that trip people up
First, “eligible” is not “guaranteed.” A pass confirms your markup is valid and parseable, but Google still decides at query time whether to actually show a rich result. Second, every resource on the page has to be reachable by an anonymous visitor. If a page sits behind a login, a firewall, or a staging password, test the rendered markup by pasting the code snippet instead of the URL.
Read the output in two passes. Fix the red errors first, because those block eligibility outright. Then work through the yellow warnings, which flag recommended fields that make the result richer (an image, a rating, a price). Saved tests and shareable result links stay live for roughly 90 days, which is useful for handing a developer a reproducible report instead of a screenshot.
One caveat on currency: this tool replaced the old Structured Data Testing Tool, which Google retired and folded into the schema.org validator back in 2020. If a guide tells you to use that older tool, it is out of date. Also watch which result types still count. The list Google supports changes over time (FAQ rich results, for example, were dropped in 2026), so treat “eligible” as accurate only for types Google currently shows.
How it affects your traffic
Rich results change how much of the SERP your listing owns and how many people click it, without moving your ranking position. A page that passes the Rich Results Test can surface star ratings, event dates, or product details that a plain blue link cannot, which lifts click-through on queries you already rank for. When a shared template's schema breaks, those enhancements vanish across every page using it at once, so validation is direct revenue protection, not a nice-to-have. That is the kind of quiet leak our Technical SEO work is built to catch before it ships and monitor after a redesign.
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