anchor link
Also called: jump link, page anchor, in-page anchor
An anchor link is a hyperlink that jumps to a specific section of a page using a URL fragment (the part after the # symbol) that matches an element's id attribute. Clicking it scrolls the browser straight to that section instead of loading a new page.
How anchor links work\n\nYou create one with an <a> tag whose href starts with #, pointing at an element that carries a matching id:\n\nhtml\n<a href="#pricing">Pricing</a>\n<h2 id="pricing">Pricing</h2>\n\n\nThe #pricing part is the fragment. The browser never sends it to the server. It retrieves the page, then scrolls to the matching element on its own (per MDN). The fragment has to match the id exactly, including spelling and case, or nothing happens.\n\nAnchor links power tables of contents, “back to top” buttons, and quick navigation inside long, multi-section pages. A newer variant, the text fragment (#:~:text=), targets a passage by its words instead of an id, and it works in current Chrome, Edge, Firefox, and Safari.\n\nOne thing to keep straight: an anchor link is not the same as anchor text. Anchor text is the visible, clickable words of any link. An anchor link is specifically a link that points at a spot on a page rather than at a new URL. They share a name and nothing else.
How it affects your traffic
Google can pull the named anchors from a well-structured page into the search result as "jump to" section links, and it auto-generates scroll-to-text links that highlight the matching passage for featured snippets. Both widen your listing and land users on the exact answer, which tends to lift click-through. Getting there depends on clean heading structure, descriptive id names, and a genuine table of contents, which is core On-Page SEO work.
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