rich results

Rich results are also called rich snippets. They are the visual upgrades you see in Google Search: a recipe with a photo and cook time, a product with a price and review stars, a set of breadcrumbs above the URL. Google reads structured data on the page, understands what the content is, and decides whether to render it in an enhanced format.

Eligible is not guaranteed

Structured data does not force a rich result and it is not a ranking factor. Google’s docs are careful with one word: valid markup makes a page “eligible” for enhanced display, and Google still decides per query whether to show it. Markup that is incomplete, inaccurate, or describes content a user cannot see on the page can disqualify the page or earn a structured-data manual action.

You add the markup as JSON-LD, usually in the page head:

{ "@context": "https://schema.org", "@type": "Product",
  "name": "...", "aggregateRating": { "ratingValue": "4.7" } }

Types that still earn visible rich results in 2026 include Product, Review snippet, Breadcrumb, Recipe, Video, Event, and Organization. Not every type survives. Google limited FAQ rich results to authoritative government and health sites in 2023, then removed the FAQ appearance entirely in May 2026, and dropped HowTo results on both desktop and mobile. The schema is still valid to ship, it just no longer produces a visible feature. Validate what you build with the Rich Results Test and watch the enhancement reports in Search Console, because a warning there usually means the feature quietly stopped showing.