hyperlink
Also called: link, web link, hypertext link
A hyperlink is a clickable reference that connects one web resource to another, letting people and crawlers move between pages. On the web it is built with an HTML anchor element (the <a> tag) whose href attribute holds the destination URL.
How a hyperlink works
Every link has two parts: a target (the URL in the href attribute) and the visible label a user clicks, called the anchor text. Google is explicit that it can only crawl a link when it is an <a> element with an href attribute; links built other ways (a <span> wired up with JavaScript, say) often go undiscovered. A minimal link looks like this:
<a href="https://example.com/page">descriptive anchor text</a>Links come in a few flavors. An internal link points to another page on the same site. An external link points to a different domain. A backlink is an external link aimed at you from someone else’s site. MDN calls hyperlinks “a foundational concept behind the Web,” and that holds up: crawlers find new pages by following links, so a page with nothing linking to it (an orphan) may never get discovered.
Anchor text carries weight too. Google says descriptive anchor text makes it “easier for people to navigate your site and for Google to understand what the page you’re linking to is about.” Vague labels like “click here” throw that signal away, so name the destination in the words you link.
How it affects your traffic
Links are how authority moves around the web. Internal links spread ranking signals across your own pages, and backlinks from other sites remain one of the strongest signals search engines use to judge whether a page deserves to rank. If your best pages carry vague anchor text or attract few quality backlinks, they stall no matter how good the content is. Our link building service earns relevant, well-anchored links to the pages that drive revenue.
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