LocalBusiness schema
Also called: local business schema, localbusiness markup, local schema
LocalBusiness schema is Schema.org structured data (usually written as JSON-LD) that describes a physical business to search engines, covering name, address, phone, hours, geo coordinates, and price range. It is a subtype of both Organization and Place.
LocalBusiness inherits from both Organization and Place, so it accepts the full range of location properties. Google requires only two fields, name and address. Everything else is recommended: telephone, url, geo (latitude and longitude to at least five decimals), openingHoursSpecification, and priceRange. Restaurants can add servesCuisine and menu.
A minimal JSON-LD block looks like this:
{
"@context": "https://schema.org",
"@type": "Dentist",
"name": "Bright Smile Dental",
"address": { "@type": "PostalAddress", "streetAddress": "...", "addressLocality": "..." },
"telephone": "+34-91-000-0000",
"openingHoursSpecification": [ ]
}Use the most specific subtype you can (Dentist, Restaurant, Attorney) instead of the generic LocalBusiness, so Google reads the category correctly.
What it does not do
This markup is not a local-pack ranking lever. Google has said structured data is not itself a ranking signal, and the map pack is driven by your Google Business Profile. Schema’s job is to reinforce entity consistency between your site and your profile, and to make business details eligible for knowledge-panel display.
Watch the review rule too. Since 2019 Google does not show star rich results for self-serving aggregateRating on LocalBusiness or Organization. You can still mark up reviews of individual Products you sell.
How it affects your traffic
LocalBusiness schema will not push you into the map pack on its own, but it closes the gap between your website and your Google Business Profile so Google trusts one consistent set of facts (hours, address, phone). That consistency is what protects your knowledge panel and stops old hours or a stale address from surfacing. Getting the markup, the profile, and the on-page NAP to agree is exactly the kind of technical local work our Local SEO service handles.
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