sameAs

What it does and where it goes

sameAs is inherited from Thing, so it can attach to any schema type, but its usual home is Organization or Person. You pass one or more URLs, each pointing to a page that describes the exact same entity. Schema.org frames the target as a page that “unambiguously indicates the item’s identity,” naming Wikipedia, Wikidata, and the official website as examples. Google’s Organization docs lean toward social and review profiles and confirm you can list multiple values.

A minimal Organization block looks like this:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "SEOBRO",
  "url": "https://seobro.com",
  "sameAs": [
    "https://www.wikidata.org/wiki/Q...",
    "https://www.linkedin.com/company/seobro",
    "https://x.com/seobro"
  ]
}

The point is not ranking on its own. sameAs is an identity signal. It lets a crawler cross-reference the scattered mentions of your brand (site, socials, Wikidata, Crunchbase) and collapse them into one node, instead of guessing whether three “Acme” businesses are one company or three. Practitioners rank Wikidata high because its entries feed structured identifiers into knowledge bases. Keep the URLs canonical, live, and genuinely about you. A broken or off-entity link does nothing.