Share of Local Voice

How SoLV is calculated

Local Falcon coined SoLV (a registered trademark) alongside geo-grid rank tracking. Instead of checking your rank from a single location, a scan simulates searches from many precise coordinates spread across a defined area. At each point it records whether your Business Profile lands in the top three. SoLV is the share of all those points where you made the 3-Pack, expressed out of 100. A SoLV of 23.45 means you appeared in the top three at 23.45% of the possible spots in that scan; a 0 means you never surfaced in the pack.

The single number you see when you search from your own office is misleading, because Maps results shift with the searcher’s location. Proximity is one of Google’s core local ranking factors, so a cafe can dominate its own block and vanish ten minutes away. SoLV captures that spatial reality in one figure you can trend over time and compare against competitors on the same grid.

Practitioners treat SoLV as a visibility metric, a leading indicator for the outcomes that pay the bills: calls, direction requests, and store visits. It is most useful for spotting keywords where you still have room to grow, dropping terms that are too competitive to win, and showing clients measurable progress month over month. Because it is grid-based rather than a single position, it also reveals exactly which parts of a service area are weak.