Organization schema
Also called: organization structured data, organization JSON-LD, company schema markup, brand entity schema
Organization schema is structured data (usually JSON-LD, using schema.org's Organization type) that describes a company or brand as an entity, giving search engines its name, logo, URL, social profiles, and contact details so Google can identify the brand and pick its logo and knowledge panel.
What Google actually reads
Google’s documentation lists no required properties for Organization structured data. You add the ones that show real-world presence (address, telephone) and online presence (url, logo). A minimal block looks like this:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SEOBRO",
"url": "https://seobro.com",
"logo": "https://seobro.com/logo.png",
"sameAs": [
"https://www.linkedin.com/company/seobro",
"https://x.com/seobro"
]
}The sameAs property does the heavy lifting. It points at your profiles on other sites (LinkedIn, X, Wikidata, review platforms) so Google can tie those references back to one entity. The logo image must be at least 112x112px and crawlable, or Google will not use it in results or your knowledge panel.
Place the markup once, on your home page or a single “about” page. John Mueller has said repeating it site-wide changes nothing, so there is no reason to inject it into every template. Some properties (iso6523Code, naics) exist only to disambiguate you from similarly named companies and never render visually. That disambiguation is the point: you are telling search engines which entity “SEOBRO” refers to, not just marking up a page.
How it affects your traffic
Organization schema is one of the cheapest entity signals you can ship, and it compounds. A clean, consistent Organization block feeds Google's Knowledge Graph, which is the same entity layer AI Overviews, ChatGPT, and Perplexity lean on when deciding which brand to name in an answer. Get it wrong (conflicting names, an uncrawlable logo, no sameAs) and Google guesses your identity, shows the wrong logo, or skips your knowledge panel. Wiring entity markup correctly across a site is part of what our Technical SEO work covers.
Get Technical SEO that moves the needle
We turn terms like this into ranked pages and qualified pipeline. Start with a free Initial SEO Strategy.